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Featured in Very Magazine
Vera styled our Gupshup Co-ord Set for her Valentine’s edit in Very Magazine - celebrating playful prints and Indian craft.
THE CRAFT BEHIND MIMASA
Block print is a craft that has been alive in India for centuries. Our prints are hand block printed in Jaipur, where an artisan picks up the wooden block, dips in color & then every motif is pressed onto fabric using those wooden blocks, one impression at a time. No factory perfection here, just the beautiful irregular rhythm of human hands. Every time you wear a Mimasa block print, you carry a piece of that living tradition.
THE CRAFT BEHIND MIMASA
For our digital prints — we work with artists to create prints that couldn't exist any other way. Bold, maximalist, impossibly detailed. Where block print whispers, digital print shouts. Where one carries the soul of the artisan, the other carries the vision of the artist. Both are intentional. Both are Mimasa.Block print brings the soul. Digital print brings the drama. We bring them together — because prints have endless stories to tell.